Thursday 12 December 2013

Impact Of Africa Social Network In Business

By Leanne Goff


Unlike in the past when the Africa social network was not yet introduced, now is it possible to share opinions, ideas through various friendship circles. This has seen a tremendous growth of various businesses in Africa. People with same interest are now able to come together to pursue certain lines of development and whichever endeavor they choose to pursue, good successes have been reported. Most businesspersons are using social networks to market their products and services. Any business without internet presence these days is no longer able to stand out their competitors.

There is a good environment for growth and expansion since the activity is done in the web allowing people to meet from different parts within and outside one country. As compared to the previous days when one was just limited to hanging around his relatives and friends in family gatherings. This also promotes business across the board. Provided the targeted group is identified, reaching them is just a click of button away.

The evolution of social networking has seen gradual vanishing of traditional way of marketing. And though some convectional ways of marketing such as using of posters and billboards are still in use, they are very costly compared to online marketing. They are also not as effective and efficient as internet marketing.

Every business from the smallest one to the biggest enjoys an equal and fair space on the internet. This has led to a fair competition. This has been made possible because social sites are available to every business; they are not reserved to the most developed or most well-up ones. All that is needed is the basic computer knowledge and internet, and the trader is good to transact any business.

This site has also made communication between the buyer and the seller so easy. Advances in online technology such as chats have made communication between the parties involved in the business possible, and more importantly at the comfort of their homes or offices. Sellers are able to get opinions or views from their customers about their products or services, immediately after an interaction, everyday, at every location.

The sites are so flexible to satisfy the targeted person. Through this media, the information can always be altered modified or explained further for the benefit of the client when there is need. For instance, products that require special instructions to use might not need to be accompanied by a technician but include the instruction of use at the site.

Introduction of laptops brought about a great revolution in the way people used to transact businesses. Nowadays with internet enabled handheld gadgets, such as iPods, tablets and cellphones, things have become even easier. You can now carry the whole office in your hand. You can access any information in these sites from anywhere. This works better for those who have no access to TV and radio networks.

Another effect Africa social network has created in trade is measurability. This is easily obtained by just checking on how many views the product has received over a specific period. It is also a plus as the trader is given an opportunity to evaluate and change tact where necessary.




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