Thursday 16 June 2016

The Growing American Food Network

By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

Having been formed in 1992, with its original brand name being the TV Food Network, which changed to what is known as today, this channel is owned by two corporate partners. Scripps Network Interactive owns 70% of it while Tribune Ventures Owns the remaining 30% through Scripps handles much of the day to day management.

Bing acutely aware of the different audience they are serving, the programs aired by Food Network is categorized into two on the time of airing. During the day, the programs offered are known as the food network in the kitchen which mainly deals with cooking tutorials from chefs. At night, we have the Night time show which is a collection of entertainment food programs that are food related.

For the programs that are aired during the days, the viewers can sharpen their cooking skills through being given tips by respected chefs who host these programs. Recipes of different kinds of foreign foods are always showcased. This enables their viewers to have a taste of other cultures.

Also, there are programs where the viewers are impacted with skills of preparing the important local meals but in unique ways. Most households have appreciated such programs since it makes the foods that they are used to more tasty.

The management had studied their market and realized that most of the viewers are not into their programs because of wanting to be good cooks but for the fun of watching the cooking done by the experienced chefs. Therefore, the management opted to increase the number of programs that were mainly for entertainment but still food related.

Of the many entertainment programs aired, cooking competition programs are the most watched. In most cases it involves several cooks who have are expected to prepare a food kind of their choice using the ingredients that will be provided for fixed periods of time. A selected jury is there to give a verdict of who was the best and receives a prize.

Being the most watched programs, their number has been increasing from 2 in 2005 to 16 in 2015. These programs include; this, Star Guy, Guys Grocery Game and many others that have continued viewers. It has managed to be very profitable making it among the best earning television channels in the US.

This channel also airs reality shows related to food and cooking and also documentaries majoring the same theme. As though this is not enough, this television channel established a video game for their young fans known as Cook or Be Cooked directly related to cooking. There are also several sister channels that are related to Food America increasing their market and eventually their continued rise in the industry.




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