The Millennial generation is quickly gaining a reputation for giving back to their communities, not by writing checks but by rolling up their sleeves and getting involved. So it makes sense that they are looking for more than just a paycheck from their employers. Generation Y strives to be engaged, to do meaningful work, and to make a difference. They are doing this at their jobs by seeking out and participating in corporate workplace giving programs.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
In order to work together with this socially-aware generation, your corporate giving program needs to:
Inventiveness: It is but right that "hipster" as a term, was born together with the Millennials. This is the generation who likes being part of a trend and they are cool. Present them with old-fashioned corporate giving programs and they will think it is stale and outdated. Try to check out new and modern ideas wherein it enables the goals and strategies of your company can be realized another way. Create a more interesting workplace giving campaign by way of thinking beyond the conventional.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
In order to work together with this socially-aware generation, your corporate giving program needs to:
Inventiveness: It is but right that "hipster" as a term, was born together with the Millennials. This is the generation who likes being part of a trend and they are cool. Present them with old-fashioned corporate giving programs and they will think it is stale and outdated. Try to check out new and modern ideas wherein it enables the goals and strategies of your company can be realized another way. Create a more interesting workplace giving campaign by way of thinking beyond the conventional.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
By understanding how Millennials think and work, you can customize your workplace giving program to mind the generational gap and provide an interesting solution that this group of future corporate philanthropists can get behind.
About the Author:
Sebastian Troup loves blogging about corporate social responsibilities. For additional information about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please check out the Truist.com website now.
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