What comes as a challenging accomplishment for today's workforce is perhaps that ability to balance earning for their living in a rather changeable economy along with yearning to do good in order that working gives them meaning that can go beyond the offer of a paycheck.
Employers too come with their own set of priorities to balance: the capacity to be with profit at a level that is enough to see business growing and progressing, while also addressing what the public and business leaders deem these companies to actually have - that moral obligation calling for that giving back to communities giving them their profits.
Fortunately, these goals are not mutually exclusive. These two balancing acts can complement each other by leveraging the power of corporate giving programs as an effective strategy to drive employee recruitment.
According to studies, employees these days actually come with priorities differently defined compared to those of the previous years. Today, many employees are not solely after getting paid really well or in getting excellent benefits package because they are now keen to what kind of culture the workplace of their prospective company of employment possesses. What they want to determine is how high they can be given by the company in terms of autonomy and empowerment as well as whether they share mutual missions and values with the company.
With those factors in mind, many job seekers - especially Millennials just out of college with highly sought-after technical knowledge - are foregoing slightly higher wages in favor of employers who are socially active and demonstrate a commitment to causes they have a passion for.
An employee volunteer program becomes healthy when it is able to provide paid time off for those willing to volunteer for a cause within the community and it serves to be an appealing factor for potential employees already committed to some sort of volunteer or charity works.
Offering employees the chance to participate in a charitable payroll deduction system can be an excellent option for those who want to give, but simply don't have a great deal of free time that they can devote to a charitable cause. In this way, they can donate easily and not have to worry about writing out checks or filling out forms.
Needless to say, no amount of corporate giving will entice a potential employee if your compensation package is not similar to other companies in your industry. But on the other hand, if you are able to offer salary that is competitive joined with benefits package, there is that possibility for it to make a trademark by use of those humanitarian corporate programs which can be a strategic and powerful means to involve employees.
A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.
Know that companies dedicated to make corporate giving programs which involve its employees for the long term will also find themselves with higher levels of employee engagement thus increasing its productivity and profitability.
A workplace culture of philanthropy offers the perfect environment for new recruits to join and immediately begin engaging in the organization themselves as they learn through the examples of those that have come before. This is a self-replicating, synergistic pattern that only grows stronger over time. The end result can be exemplified by many of the "best places to work" we hear about so often.
Employers too come with their own set of priorities to balance: the capacity to be with profit at a level that is enough to see business growing and progressing, while also addressing what the public and business leaders deem these companies to actually have - that moral obligation calling for that giving back to communities giving them their profits.
Fortunately, these goals are not mutually exclusive. These two balancing acts can complement each other by leveraging the power of corporate giving programs as an effective strategy to drive employee recruitment.
According to studies, employees these days actually come with priorities differently defined compared to those of the previous years. Today, many employees are not solely after getting paid really well or in getting excellent benefits package because they are now keen to what kind of culture the workplace of their prospective company of employment possesses. What they want to determine is how high they can be given by the company in terms of autonomy and empowerment as well as whether they share mutual missions and values with the company.
With those factors in mind, many job seekers - especially Millennials just out of college with highly sought-after technical knowledge - are foregoing slightly higher wages in favor of employers who are socially active and demonstrate a commitment to causes they have a passion for.
An employee volunteer program becomes healthy when it is able to provide paid time off for those willing to volunteer for a cause within the community and it serves to be an appealing factor for potential employees already committed to some sort of volunteer or charity works.
Offering employees the chance to participate in a charitable payroll deduction system can be an excellent option for those who want to give, but simply don't have a great deal of free time that they can devote to a charitable cause. In this way, they can donate easily and not have to worry about writing out checks or filling out forms.
Needless to say, no amount of corporate giving will entice a potential employee if your compensation package is not similar to other companies in your industry. But on the other hand, if you are able to offer salary that is competitive joined with benefits package, there is that possibility for it to make a trademark by use of those humanitarian corporate programs which can be a strategic and powerful means to involve employees.
A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.
Know that companies dedicated to make corporate giving programs which involve its employees for the long term will also find themselves with higher levels of employee engagement thus increasing its productivity and profitability.
A workplace culture of philanthropy offers the perfect environment for new recruits to join and immediately begin engaging in the organization themselves as they learn through the examples of those that have come before. This is a self-replicating, synergistic pattern that only grows stronger over time. The end result can be exemplified by many of the "best places to work" we hear about so often.
About the Author:
Sebastian Troup likes writing about corporate social responsibility. For more details about philanthropic solutions for businesses and non profit organizations, or to find help setting up corporate giving programs, please visit the Truist site today.
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