I have spend numerous years being a product manager in a a number of state-of-the-art corporations. Over the course of my career I realised that all effective product managers display a similar set of behaviors which make them successful. I'll share my observations with you in this article.
Figure out the customer: You are delivering a product or service for a market segment. Make sure that you figure out the needs of that segment. What you want to be conscious of are: a) who persuades these people to look at the product or service. b) what makes them buy the product. c) their willingness to pull out their wallets. d) what pleases them. This will help you put together your product requirements and confirm your business case.
Have your 1, 3, and 5 minute product sales pitches ready: You never know who you might possibly bump into at the drinking fountain, the lunch or the elevator buffet. It is very important for a product manager to marshal widespread aid for the product in the company. Ensure that you can promote your products and the areas you need support from the top of your head.
Trust but verify: Your colleagues are overloaded, with numerous competing tasks vying for their focus. Tasks that are not top of mind will be moved to the lower priorities. To make certain that the projects supporting your product always keep moving forward, arrange frequent (weekly, bi-weekly or monthly) meetings to check on progression. Make sure that the status is checked in the meeting and any actions coming from the meeting are thoroughly recorded in the meeting, properly passed out after the meeting and checked in the next meeting. Recorded actions have 3 main elements: 1) what is the action 2) who takes the action 3) when does it need to be complete.
Finally: Product Management is a challenging, but highly satisfying role. Watching your product become real is a very satisfying experience. To help you be successful as a product manager always remember what I illustrated above. All the best in your career as a product manager.
Figure out the customer: You are delivering a product or service for a market segment. Make sure that you figure out the needs of that segment. What you want to be conscious of are: a) who persuades these people to look at the product or service. b) what makes them buy the product. c) their willingness to pull out their wallets. d) what pleases them. This will help you put together your product requirements and confirm your business case.
Have your 1, 3, and 5 minute product sales pitches ready: You never know who you might possibly bump into at the drinking fountain, the lunch or the elevator buffet. It is very important for a product manager to marshal widespread aid for the product in the company. Ensure that you can promote your products and the areas you need support from the top of your head.
Trust but verify: Your colleagues are overloaded, with numerous competing tasks vying for their focus. Tasks that are not top of mind will be moved to the lower priorities. To make certain that the projects supporting your product always keep moving forward, arrange frequent (weekly, bi-weekly or monthly) meetings to check on progression. Make sure that the status is checked in the meeting and any actions coming from the meeting are thoroughly recorded in the meeting, properly passed out after the meeting and checked in the next meeting. Recorded actions have 3 main elements: 1) what is the action 2) who takes the action 3) when does it need to be complete.
Finally: Product Management is a challenging, but highly satisfying role. Watching your product become real is a very satisfying experience. To help you be successful as a product manager always remember what I illustrated above. All the best in your career as a product manager.
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